Headless Platform

Fully integrated headless architectures designed for flexibility, speed, and scale

Technology

Overview

At Unlikely, we help you build exactly what your business needs, no compromises. From high-performance corporate websites and marketing landing pages to immersive digital experiences, hospitality platforms, product dashboards, and digital campaigns, we design and deliver custom front-ends that integrate seamlessly with your backend systems.

Using a headless approach, we give your teams the freedom to choose the right tools for every job, whether that means modern frameworks, specialized APIs, or microservices. The result: fully customized digital experiences that evolve with your needs, not your tech stack’s limits.

High-Performance Front-End
Build blazing-fast front-ends with Next.js, optimized for static generation and server-side rendering. Deliver low-latency experiences on Vercel’s global edge infrastructure, perfect for global campaigns, retail apps, or fast-loading product interfaces.
Complete Experience Control
Design without constraints. We enable full UI/UX freedom to create brand-specific designs, interactive storytelling, and micro-interactions; whether for a marketing microsite or an in-store kiosk.
Seamless Ecosystem Integration
Plug into any backend. Easily connect headless CMS platforms (like Sanity, Contentful), CRMs, analytics suites, payment processors, or proprietary APIs. We orchestrate complex backend workflows so you don’t have to.
Embedded Payments & Subscriptions
Seamlessly integrate payments into any product experience. We support flexible billing models including one-time charges, usage-based pricing, and recurring subscriptions. From Stripe to Chargebee custom payment gateways, we design secure, scalable payment flows tailored to your business model.
Developer-Optimized Workflow
Our modular, Git-powered CI/CD workflows make development fast, testable, and maintainable — from first launch to iterative improvements. Ideal for teams that value flexibility and future-proof tech.
Architected for Personalization at Scale
We build systems designed to deliver dynamic, personalized experiences across every touchpoint. Whether you're tailoring content on a marketing site, adapting UI in a hospitality app, or customizing dashboards for different user roles, our architectures can allow real-time targeting, segmentation, and content variation.

Build Anything, Scale Anywhere

Need to launch a product dashboard? A responsive hospitality app? A multi-language campaign site? With headless architecture, your front-end becomes a canvas — not a constraint. At Unlikely, we create connected, performant experiences that adapt as fast as your business.

Seamless Integration. No Lock-In.

Our composable approach lets you plug in best-in-class tools without vendor lock-in. Whether you need CMS freedom, real-time personalization, or orchestration between multiple data sources, we keep your digital stack agile and resilient.

Is Headless Right for You?

Headless isn’t just for tech companies. It’s for anyone who wants custom experiences without the drag of monolithic platforms.
But: it requires thoughtful engineering and planning. From hosting infrastructure to frontend development and API maintenance, we help you understand the tradeoffs — and build systems that scale with your goals.

Engineering You Can Count On

Our team of seasoned architects delivers robust, scalable solutions using modern frameworks. Every project is designed to evolve, supporting rapid launches, long-term growth, and frictionless platform transitions.