Core Model

At Unlikely, our core model isn't just a methodology, it's the DNA of how we think, collaborate, and deliver value

Statement

Strengths

Tested, refined, and validated across dozens of high-stakes, real-world projects, it’s built to eliminate unnecessary complexity, accelerate delivery, and drive measurable business impact for us and our clients.

Adaptable by design
Our approach fits any environment. Whether the context is simple, complex, or rapidly changing, the underlying principles remain consistently effective.
Battle-tested in production
Every evolution is based on lessons learned from live projects, operational challenges, and scaling realities
Constantly improving
Each project helps refine and enrich the model. Improvements are continuous, documented, and driven by the real needs of our clients.
Shared thinking
By working within a shared framework, teams ramp up faster, collaborate more easily, and deliver with greater efficiency.
Accelerated delivery
By exclusively focusing on high-leverage elements, projects go from concept to production swiftly. Weeks instead of months, clarity instead of unnecessary complexity.
Lean and maintainable systems
The Core Model enforces technical clarity by design. It minimizes technical debt, avoids over-engineering, and provides a stable foundation without starting from scratch each time.
Designed for long-term
Designed to support our clients’ roadmap—new features, international rollout, evolving business flows—without ever compromising the existing architecture.
Strategic competitive advantage
Time savings, code quality, controlled scalability, feature set—the Core Model is a key differentiator in both execution and business performance.

One Model, multiple applications

Our Core Model isn’t a rigid set of instructions. It’s a flexible foundation, adapted into clear frameworks tailored to each project’s needs and technical context.

Core Model – Shopify Template
For brands seeking rapid go-to-market speed without sacrificing flexibility, our model delivers optimized, streamlined template-driven storefronts. We balance custom design freedom with Shopify’s native features and ecosystem.
Core Model – Headless Commerce
Our headless commerce Core Model leverages Shopify’s robust backend APIs and decouples them from the front-end experience. We strategically integrate powerful front-end frameworks (Next.js or Hydrogen) and headless API and Third-Party solutions.
Core Model – Headless Platform
The same principle of strategic decoupling beyond e-commerce contexts. Ideal for complex content management, marketing-driven websites, corporate platforms, we integrate best-of-breed CMS platforms, APIs, and frameworks.

Fully embedded across our teams

All team members are extensively trained in our Core Model.

This ensures every decision, across every level of our projects, is strategically consistent, clearly prioritized, and precisely executed. This shared mindset allows our teams to quickly identify opportunities and seamlessly integrate existing tools and APIs to deliver projects rapidly and effectively.

A single standard for everything we build

We don't just talk about our core model; we practice it daily. Every architecture we design, every user experience we create, and every integration we deliver strictly adheres to our core model principles:

We actively refuse complexity, unnecessary customization, and irrelevant features.
We relentlessly pursue seamless, pragmatic integration of proven tools and APIs.
We prioritize rapid execution, clear impact, and strategic agility above all else.

Advantages during Build

During the build phase, our approach accelerates launches by prioritizing impactful features and integrating proven tools and APIs. This reduces complexity, avoids unnecessary customizations, and keeps your architecture modular—ensuring faster delivery and easy adaptation to market changes.

Advantages during Run

During the run phase, our model significantly simplifies maintenance and reduces operational costs. Issues resolve quickly thanks to the modular, clearly structured systems. New team members onboard effortlessly, enabling continuous improvements, greater autonomy, and sustained business performance.

Measurable impact

Clients adopting our Core Models consistently experience substantial benefits, delivers consistent and measurable outcomes :

Dramatically faster project timelines
Scalable, robust, and future-proofed technical architectures.
Increased team velocity and productivity through clear decision-making frameworks.
Improved user experiences
Tangible business growth measured directly in improved KPIs: higher conversions, increased customer retention, reduced operating costs.

A strategic advantage, not an optional extra

Adopting our Core Model is more than choosing a methodology; it’s investing in strategic clarity: operational agility, and competitive advantage.

FAQ – Core Model

Our Core Model is our systematic approach to commerce, built on clear leverage points, strategic coherence, and disciplined execution—designed to deliver measurable business impact.

By relying on proven templates, headless architectures, and unified workflows, the Core Model enables rapid deployment, high scalability, and fast adaptation to new markets or channels.

No. While it’s built to handle complex, multi-country, and omnichannel needs, the Core Model also brings clarity and execution speed to smaller or single-market digital projects.

Our approach is rooted in a strong technology DNA—leveraging modern, modular stacks (including headless and composable commerce) and automation to reduce manual work and technical debt.

We maintain disciplined execution through clearly defined roadmaps, unified backlogs, shared KPIs, and agile rituals like sprints, planning cycles, and reviews.

The Core Model emphasizes sustainable architectures, seamless integrations, and ongoing performance monitoring, so your business continues to benefit as it grows and evolves.

We maintain disciplined execution through clearly defined roadmaps, unified backlogs, shared KPIs, and agile rituals like sprints, planning cycles, and reviews.

Core Model

Strengths

Adaptable by design

Battle-tested in production

Constantly improving

Shared thinking

Accelerated delivery

Lean and maintainable systems

Designed for long-term

Strategic competitive advantage

One Model, multiple applications

Core Model – Shopify Template

Core Model – Headless Commerce

Core Model – Headless Platform