About us
Commerce doesn't have to be a pain.
Keep it simple, make it powerful.
Unlikely
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Unlikely is a consulting, expert and delivery partner for commerce-driven companies.
Founded in 2017 and based in Paris, we help ambitious brands make better decisions, structure their commerce architecture, and execute with speed and precision. We work exclusively with an in-house team of experts, all based in France. No outsourcing. No intermediaries. Just clear ownership and full accountability from end to end.
From initial scoping to go-live and continuous improvement, we help clients design commerce ecosystems that actually serve their business. We’re not here to “build and go.” We act as an extension of your team, focused on long-term impact.
Our mission
At Unlikely, we go beyond developing digital solutions.
We combine advanced technologies with strategic insight to streamline e-commerce and retail operations, delivering measurable gains and tangible business value.
Our mission is to be your trusted partner in digital transformation: supporting every stage of your roadmap and ensuring long-term success.
Our clients
We work with companies across fashion, beauty, apparel, consumer goods, hospitality, publishing, and lifestyle: ranging from ambitious scale-ups to established international groups.
These are brands where unified commerce is a strategic priority, not a buzzword. They seek to align retail and digital operations to support international growth and streamline execution.
They come to us to clarify strategy, structure their systems, and deliver at scale.
We support them from initial scoping to long-term improvement. Our role is to align platforms, people, and touchpoints.
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