What’s new at Unlikely?

At the occasion of the launch of the latest collection CYBER, we shipped a brand new look for the site!

We're beyond excited to be officially featured as partner of the month by Storyblok, strengthening further our partnership.

Jean Paul Gaultier joins forces with Karim Benzema for a re-edition of the brand’s iconic 56-6106 eyewear.

Jean Paul Gaultier Haute Couture by Olivier Rousteing Collection Fall Winter 2022-23

Shopify just published a new article focusing on headless architectures. All projects featured within the article have been built at Unlikely!

We just migrated La Bouche Rouge to the headless world! Now running on Shopify Plus, with a brand new design and better performance.

We just launched the new flagship for the ethically sourced jewellery brand JEM. Now running on an ultra-modern headless Shopify stack!

Super excited to announce the brand new Impala marketing site. We brought their new identity to life using the latest tech : next.js, prismic, deployed on Vercel.

Marion, front-end developer at Unlikely, gave a talk at the Strapi Conf to explain the component development process with Strapi.

Watch the full replay here!

We just released the result of our 6 months close collaboration with the lingerie brand Ysé.

A complete rebuild of their monolithic stack into a modern flexible headless Shopify Plus architecture.

We teamed up again with BETC and Bouygues. Telecom to connect Santa with Kids! It was a huge success with over 3 millions messages exchanged during the campaign.