Splio

Splio

CRM and Loyalty Platform for Retail and E-Commerce

Splio is a customer relationship management (CRM) and loyalty platform designed to help businesses build customer retention strategies, manage personalized marketing campaigns, and increase repeat purchases. With powerful automation, segmentation, and engagement tools, Splio empowers brands to drive loyalty and improve customer lifetime value.

Solving Key Frictions

  • Fragmented customer data: Splio consolidates customer profiles from online, offline, and social channels into a unified database for improved targeting.

  • Ineffective loyalty programs: Splio’s flexible loyalty engine enables brands to create customized programs with points, rewards, and VIP tiers.

  • Generic marketing campaigns: Personalized email, SMS, and push campaigns are automated to engage customers based on behavior and preferences.

  • Limited insights for customer retention: Splio’s analytics tools provide actionable insights on churn risks, customer segmentation, and campaign performance.

  • Managing omnichannel engagement: Splio unifies engagement efforts across e-commerce, retail, and social platforms to ensure a seamless customer experience.

By addressing these challenges, Splio helps brands build meaningful relationships with their customers while driving sales growth.

Unified Customer Profiles

Splio creates comprehensive customer profiles by aggregating data from e-commerce platforms, POS systems, and CRM tools. Each profile includes purchase history, behavior insights, and engagement data to enable precise targeting.

Loyalty and Retention Programs

Splio’s flexible loyalty engine allows businesses to create point-based systems, VIP tiers, and personalized reward campaigns. Loyalty programs can be tailored to reward engagement both online and in-store.

Personalized Campaign Automation

Splio’s automation engine simplifies customer journey management with pre-built flows for welcome series, abandoned cart recovery, and post-purchase engagement. Marketers can trigger personalized email, SMS, and social campaigns based on real-time customer behavior.

E-Commerce and Retail Integration

Splio integrates seamlessly with e-commerce platforms like Shopify, Magento, and POS systems to unify customer data and deliver relevant communications.

Operational Efficiency for Teams

Splio’s interface simplifies campaign creation and customer segmentation. Teams can access insights to track customer engagement, monitor loyalty program success, and identify growth opportunities. Automated workflows reduce manual effort while ensuring marketing efforts remain personalized and data-driven.

Key Features

  • Unified customer profiles combining online and offline data

  • Customizable loyalty programs with points, rewards, and VIP tiers

  • Automated email, SMS, and social campaigns for personalized engagement

  • Seamless integration with Shopify, Magento, and POS systems

  • Advanced reporting for customer retention insights

  • Visual campaign builder for simplified marketing execution

Summary

Splio enables retail and e-commerce businesses to build personalized loyalty programs, manage customer relationships, and automate marketing campaigns. By unifying customer data and offering powerful automation tools, Splio empowers brands to improve engagement, drive repeat purchases, and increase customer lifetime value.

External Resources