Marketplace

Mirakl

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Mirakl

Marketplace Platform for Scalable E-commerce Growth

Mirakl is a leading marketplace platform designed to help businesses launch, manage, and scale online marketplaces. With powerful automation, streamlined vendor management, and seamless integrations, Mirakl empowers retailers, brands, and B2B businesses to expand their product offerings, increase sales, and improve operational efficiency.

Solving Key Frictions

  • Limited product assortment: Mirakl enables businesses to onboard third-party sellers efficiently, expanding their product catalog without increasing inventory risk.

  • Complex vendor management: Mirakl’s centralized platform automates supplier onboarding, product listing, and order fulfillment, reducing manual effort.

  • Inconsistent customer experience: Mirakl’s tools ensure unified branding, pricing controls, and seamless customer journeys across first-party and marketplace products.

  • Scaling difficulties in B2B commerce: Mirakl offers tailored solutions for B2B marketplaces with custom pricing, bulk ordering, and account-based purchasing support.

  • Integration challenges: Mirakl integrates with popular e-commerce platforms like Shopify, Salesforce Commerce Cloud, and Adobe Commerce, ensuring smooth data synchronization.

Marketplace Management and Vendor Onboarding

Mirakl simplifies the onboarding of third-party vendors with automated processes for product catalog imports, pricing synchronization, and inventory updates. Vendors gain access to a dedicated portal to manage their listings, track orders, and resolve customer inquiries.

For marketplace operators, Mirakl’s centralized dashboard offers tools to control product quality, set commission structures, and ensure compliance with marketplace policies. Automated workflows streamline catalog updates, ensuring consistent product information across channels.

E-commerce Integration and Scalability

Mirakl integrates directly with major e-commerce platforms, enabling businesses to expand their product offerings without rebuilding their infrastructure. Its flexible API architecture ensures compatibility with ERP, PIM, and OMS systems, simplifying data synchronization.

For B2B marketplaces, Mirakl supports complex pricing models, custom catalogs, and bulk order management to accommodate enterprise purchasing needs.

ROI and Business Impact

Mirakl accelerates revenue growth by enabling businesses to expand their product catalog without increasing inventory risks. By transforming their e-commerce site into a marketplace, retailers gain access to new revenue streams via commission-based sales.

Key ROI impacts include:

  • Faster product expansion without warehousing costs

  • Reduced inventory risks by leveraging third-party suppliers

  • Increased customer retention with broader product selection

  • Enhanced operational efficiency through automated processes

  • Improved profit margins via commission structures and reduced fulfillment overhead

Mirakl’s data-driven insights also enable businesses to optimize marketplace performance, improving sales strategies and maximizing vendor contributions.

Operational Efficiency for Teams

Mirakl automates key processes such as product validation, vendor onboarding, and catalog updates. By reducing manual intervention, businesses can manage large-scale marketplaces efficiently while maintaining product quality and compliance.

Key Features

  • Vendor onboarding tools with automated catalog imports

  • Dedicated vendor portal for product management and order tracking

  • Automated workflows for product validation, pricing updates, and inventory control

  • B2B-specific features for custom pricing, bulk orders, and account-based purchasing

  • Integration with Shopify, Salesforce, Adobe Commerce, and major ERP systems

  • Scalable API architecture for seamless data synchronization

Summary

Mirakl empowers businesses to expand their product offerings, increase sales, and improve operational efficiency by launching scalable online marketplaces. With automated vendor management, powerful integrations, and advanced analytics, Mirakl helps retailers and B2B enterprises accelerate growth through marketplace strategies.

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