Release|November 2022

Relook for JPG's fashion ecommerce is now live!

Storyblok Card

Partners|September 2022

Unlikely is the Storyblok's partner of the month!

We're beyond excited to be officially featured as partner of the month by Storyblok, strengthening further our partnership.

JPG x Benzema Gold

Fashion|July 2022

JPG x Karim Benzema - Re-issue of the iconic sunglasses

Jean Paul Gaultier joins forces with Karim Benzema for a re-edition of the brand’s iconic 56-6106 eyewear.

JPG x Olivier Rousteing

Fashion|June 2022

JPG x Olivier Rousteing

Jean Paul Gaultier Haute Couture by Olivier Rousteing Collection Fall Winter 2022-23


Partners|March 2022

Shopify : what is headless commerce?

Shopify just published a new article focusing on headless architectures. All projects featured within the article have been built at Unlikely!

On Air|October 2021

Just released : Jean Paul Gaultier's new flagship is live!

Big day! We just released Jean Paul Gaultier's first ever online fashion store!


On Air|September 2021

New project : La Bouche Rouge's flagship is live!

We just migrated La Bouche Rouge to the headless world! Now running on Shopify Plus, with a brand new design and better performance.


On Air|July 2021

New project : JEM Paris's flagship is live!

We just launched the new flagship for the ethically sourced jewellery brand JEM. Now running on an ultra-modern headless Shopify stack!

impala homepage

On Air|May 2021

New project : Impala's brand new marketing site

Super excited to announce the brand new Impala marketing site. We brought their new identity to life using the latest tech : next.js, prismic, deployed on Vercel.

Partners|April 2021

We were live at Strapi Conf!

Marion, front-end developer at Unlikely, gave a talk at the Strapi Conf to explain the component development process with Strapi.

Watch the full replay here!


On Air|January 2021

New project : Ysé's flagship is live !

We just released the result of our 6 months close collaboration with the lingerie brand Ysé.

A complete rebuild of their monolithic stack into a modern flexible headless Shopify Plus architecture.

On Air|December 2020

New project : Allô Papa Noel WhatsApp experience is live!

We teamed up again with BETC and Bouygues. Telecom to connect Santa with Kids! It was a huge success with over 3 millions messages exchanged during the campaign.

On Air|November 2020

New project : follow the Vendée Globe race in realtime with Intiatives- Coeur!

We released an exclusive realtime experience in WebGL for Initiatives-Coeur team's and Vendée Globe : follow the skipper and the boat during the entire race 24/24 and 7/7 in real time.

Strapi homepage preview

On Air|June 2020

New project : Strapi's new marketing site is here!

We just shipped the brand new strapi marketing site! They wanted their entire website to embody their recently revamped brand identity, and we were happy to help out.


News from our clients|April 2020

Strapi raised $10m in Series A

Today marks an exciting milestone for our friends from Strapi!

They just closed an oversubscribed $10 million Series A : the main target for Strapi’s team is to growth the engineering and go-to-market teams.