Marketing Platform

We design marketing platforms that combine brand precision and editorial autonomy to serve both global operations and local teams.

Marketing

Statement

We help startups and modern brands build systems that connect data, orchestrate messaging, and scale without friction. Whether you're launching a product, running lifecycle flows, or building a high-impact brand presence, we design marketing architectures that are lean, agile, and fully operational from day one.

Headless by Design
Your platform evolves with your team. Start lean, move fast, then expand without rebuilding
Multi-Language, Multi-Region Ready
We structure platforms that scale across countries, brands, and regulations
Designed for Brand and Content Teams
Content can be created, previewed, and published autonomously
UI Kit and Design System
We create structured visual systems—both in design and in code—that guarantee visual consistency and delivery speed

Headless by Design

To create elegant, high-performing websites that can evolve over time, we separate the front-end experience from the content logic.
This modular approach gives you creative freedom, faster delivery, and long-term flexibility.

Content and Front-End Decoupled
Your CMS powers content logic. Your front-end delivers the experience. This separation gives you control, speed, and the freedom to evolve both independently.
Modular Architecture
We build structured, reusable components—products, categories, ranges, collections, stories—each with its own data model and editorial logic
Connected Ecosystem
Your CMS is fully integrated into your stack—analytics, CRM, legal, DAM, translation workflows—ensuring content operations are fluid, not fragmented

Multi-Language, Multi-Region Ready

We structure platforms that scale across countries, brands, and regulations.

Territorial Logic
ite versions per market, with control over what’s shared or customized
Language Management
Built-in localization workflows, integrated with translation pipelines
Integrated Paywalls & Subscriptions
Manage paywall tiers, billing, and access rules with ease—freeing up your newsroom to focus on journalism

Designed for Brand and Content Teams

Content can be created, previewed, and published autonomously.

Editorial Autonomy
Create, preview, and publish content without asking developers. Manage launches, pages, or campaigns independently
Brand Precision
Maintain full control over typography, layout, animations, and transitions—without compromising performance or accessibility
Content Velocity
From new collections to seasonal campaigns, your platform adapts to your editorial rhythm without friction

UI Kit and Design System

We build design systems that unify brand expression, reduce rework, and give teams the structure they need to move fast, at scale.

From Design to Front-End
Each UI element is translated from Figma into components. We work in UT KIT logic—sections, blocks, layouts—making it easy to build and reuse
Structured for Content Teams
We connect components to CMS logic, enabling editors to compose pages, each module is configurable, yet constrained, allowing flexibility without chaos
A Single Source of Truth
We create centralized design libraries that document every element: typography, spacing, buttons, grids, form patterns

Business Impact

Unified news platforms deliver :

Performance
Fast, GEO-optimized, SEO-optimized, multi-device experiences
Autonomy
Editorial teams operate without tech dependencies
Durability
Tech stack remains relevant, adaptable, and modular over time

More than a website

Great marketing isn’t defined by tooling—it’s defined by clarity, consistency, and the ability to move.
Behind every product launch, every new market, and every page published, there’s a system at work. A system that holds the structure, carries the brand, and gives teams the autonomy.

At Unlikely, we design marketing platforms that make operations invisible. So content flows, design holds, and teams stay focused on what matters: the message, the market, the timing.