Shopify Market
International Selling Made Simple with Shopify Markets
Shopify Markets is Shopify’s native cross-border commerce solution that helps merchants scale globally by managing localized storefronts, currencies, duties, languages, and content — all from a single platform. It’s built to simplify international expansion and unlock growth opportunities without increasing operational complexity.
Solving Key Frictions
Disconnected international storefronts: Shopify Markets unifies global sales through centralized configuration and automation.
Currency and payment limitations: Customers can shop in their local currency with auto-converted prices and localized payment methods.
Complex tax and duty handling: Shopify calculates and collects duties and import taxes at checkout, reducing cart abandonment.
Content & SEO fragmentation: Shopify Markets supports localized domain strategies and translated metadata to improve international visibility.
Resource-heavy localization: Merchants can manage content, pricing, and rules by market, all from a single admin interface.
Localized Customer Experiences
Shopify Markets allows merchants to create tailored experiences for different regions—including pricing, language, and checkout options—without maintaining separate stores. Currency conversion, geolocation, and language preferences are automated to match each user’s location.
Centralized Global Management
From a single Shopify admin, businesses can manage multiple international markets, configure domains or subfolders, set market-specific rules (e.g. pricing, shipping), and track performance. This simplifies operational overhead while offering precise control over each region’s strategy.
Seamless Checkout and Compliance
By integrating tax and duty calculations directly into the checkout process, Shopify Markets increases transparency and reduces the risk of cart abandonment. It also supports compliant invoicing, regional shipping rates, and local payment methods to meet customer expectations in every market.
ROI and Business Impact
Shopify Markets enables faster international expansion with lower complexity. Merchants benefit from:
Increased conversion rates through localized user experiences
Reduced overhead from managing fewer storefronts
Faster go-to-market in new countries
Improved SEO performance with localized content and structure
Operational Efficiency for Teams
Merchants can delegate country-specific changes—like pricing, languages, and legal notices—without managing multiple Shopify stores. Teams benefit from unified analytics and automated rule-based settings, enabling lean international teams to scale efficiently.
Key Features
Local currency and payment method support
Duties and tax calculation at checkout
Language translation and localized SEO metadata
Market-specific pricing, shipping, and rules
Custom domains or subfolder localization options
Centralized performance tracking across regions
Summary
Shopify Markets streamlines global commerce by eliminating the traditional complexity of international selling. With powerful localization tools and centralized control, it empowers merchants to expand faster, sell smarter, and deliver consistent experiences worldwide.