Recharge
Subscription Commerce Platform for DTC Growth
Recharge is a subscription management platform built for direct-to-consumer (DTC) brands looking to drive recurring revenue through seamless, flexible subscription experiences. Designed for Shopify and headless environments, Recharge powers everything from simple repeat orders to complex bundle logic, loyalty incentives, and advanced customer retention strategies.
Solving Key Frictions
Rigid subscription flows: Recharge offers highly customizable subscription models including build-a-box, prepaid plans, and trial-to-paid transitions.
High churn rates: Tools like churn analytics, dunning management, and personalized retention flows help reduce involuntary and voluntary churn.
Limited customer control: Recharge provides a branded customer portal where users can skip, reschedule, or modify upcoming orders.
Fragmented tech stack: With native integration to Shopify and APIs for headless setups, Recharge fits easily into modern DTC architectures.
Manual subscription management: Automations around renewals, notifications, and order creation reduce the operational burden on teams.
Flexible Subscription Workflows
Recharge allows merchants to build and iterate on subscription offerings without developer dependency. Create bundles, offer trial periods, support one-time add-ons, and adjust billing frequencies—all through a merchant-friendly UI or API.
Retention and Lifecycle Management
Recharge’s retention tools include automated churn flows, customizable cancellation surveys, and incentives to recover at-risk subscribers. Merchants can track subscriber health, monitor LTV, and segment customers to personalize the subscription journey.
Native Shopify Integration and Headless Support
Recharge is tightly integrated with Shopify and Shopify Checkout, enabling fast deployment for merchants already on the platform. For brands with more complex needs, Recharge supports headless commerce via its Recharge API, allowing for full customization of the subscription experience.
ROI and Business Impact
Recharge helps DTC brands unlock predictable revenue and higher LTV while improving subscriber experience and operational efficiency.
Key ROI benefits include:
Increased customer lifetime value through seamless recurring experiences
Reduced churn with proactive retention tooling
Improved average order value via upsells and cross-sells
Lower support costs with self-service portals and automation
Faster time-to-market for new subscription products
Operational Efficiency for Teams
Recharge enables marketing, product, and operations teams to manage and optimize subscriptions without deep engineering support. Its analytics and automation tools reduce manual workflows while improving subscriber satisfaction.
Key Features
Build-a-box, prepaid, and trial subscription support
Dunning management and automated retention flows
Branded self-service customer portals
Deep Shopify integration and headless capabilities via API
Subscriber analytics and cohort tracking
One-time product add-ons and upsells
Summary
Recharge empowers DTC brands to grow recurring revenue through flexible, customer-centric subscription models. With robust retention tools, seamless Shopify integration, and powerful APIs, Recharge is a go-to solution for scaling subscription programs across industries.