Nosto
Personalization Platform for E-commerce Growth
Nosto is a comprehensive personalization platform designed to help e-commerce businesses deliver tailored shopping experiences. By leveraging customer behavior, product data, and AI-driven insights, Nosto enables merchants to improve customer engagement, increase conversion rates, and boost average order value.
Solving Key Frictions
Generic customer experiences: Nosto personalizes product recommendations, content, and promotions based on user behavior and preferences.
Low conversion rates: Nosto’s AI-driven insights deliver targeted recommendations that improve engagement and encourage purchases.
Inefficient merchandising strategies: Nosto automates product ranking and sorting to promote best-sellers, high-margin items, or trending products.
Limited segmentation capabilities: Nosto enables merchants to build dynamic audience segments for personalized campaigns.
Complex integration challenges: Nosto integrates seamlessly with platforms like Shopify, Magento, and other leading e-commerce tools.
Personalized Recommendations and Merchandising
Nosto leverages real-time customer data to deliver personalized product recommendations across key touchpoints, including:
Homepage carousels
Product detail pages
Cart and checkout pages
Email campaigns
In-store digital screens
The platform’s AI-driven engine adapts recommendations in real-time, improving product discovery and encouraging higher basket values.
Dynamic Content Personalization
Nosto personalizes banners, landing pages, and product content based on customer data and shopping behavior. Retailers can tailor their messaging to reflect customer preferences, browsing habits, and purchase history.
Advanced Merchandising Tools
Nosto’s merchandising engine automates product sorting, allowing businesses to prioritize top-performing products, best-sellers, and high-margin items. Merchants can also tailor product displays based on audience segments, improving conversion rates.
Segmentation and Targeted Campaigns
Nosto’s segmentation tools allow merchants to build dynamic customer groups based on behavior, demographics, and purchase history. These segments can be used to trigger targeted campaigns, personalized promotions, and product recommendations.
ROI and Business Impact
Nosto’s personalization capabilities improve customer engagement, increase conversions, and boost sales performance.
Key ROI impacts include:
Increased conversion rates through personalized shopping experiences
Higher average order values with tailored product recommendations
Improved customer retention through dynamic content and targeted campaigns
Enhanced merchandising efficiency by automating product ranking and sorting
Reduced manual effort with automated personalization workflows
Operational Efficiency for Teams
Nosto’s user-friendly interface allows marketing teams to build, test, and launch personalized campaigns without requiring extensive technical expertise. Automated workflows streamline content updates and ensure campaigns are delivered efficiently.
Key Features
AI-driven product recommendations across web, email, and in-store
Dynamic content personalization for banners, landing pages, and promotions
Automated merchandising tools to improve product visibility and sales
Advanced segmentation for targeted marketing campaigns
Seamless integration with major e-commerce platforms
Real-time analytics to measure personalization performance
Summary
Nosto empowers e-commerce businesses to deliver tailored shopping experiences that improve engagement and drive sales. By combining AI-driven recommendations, dynamic content, and powerful merchandising tools, Nosto helps retailers maximize customer lifetime value and optimize marketing performance.