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Lengow

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Lengow

Product Feed Management and Automation Platform for E-commerce Growth

Lengow is a product feed management and automation platform designed to help e-commerce businesses distribute product data efficiently across multiple marketplaces, price comparison sites, and advertising platforms. With powerful automation tools and centralized control, Lengow simplifies multichannel sales management for growing brands.

Solving Key Frictions

  • Complex product data distribution: Lengow centralizes and optimizes product data to meet platform requirements.

  • Inefficient manual updates: Lengow’s rule-based automation simplifies product updates, ensuring accurate and up-to-date listings.

  • Difficulty managing product visibility: Lengow improves product reach through automated content enrichment, keyword optimization, and dynamic pricing tools.

  • Managing multiple sales platforms: Lengow enables businesses to distribute product data to over 1,600+ marketplaces, including Amazon, eBay, and Google Shopping.

Feed Management and Automation

Lengow centralizes product data into a single platform, making it easier to manage listings across multiple channels. Merchants can apply rules to automate product data adjustments such as pricing updates, inventory changes, and content enrichment. This ensures product information remains accurate and aligned with marketplace requirements without manual intervention.

Dynamic pricing tools further enhance sales performance by automatically adjusting prices based on competitors, stock availability, and sales trends. These pricing adjustments ensure merchants stay competitive while protecting margins.

Lengow’s automated order synchronization ensures that orders from multiple sales channels are managed from one interface. This streamlined approach minimizes the risk of overselling and simplifies fulfillment processes.

ROI and Business Impact

Lengow’s automation capabilities improve operational efficiency, reduce manual tasks, and increase product visibility. By simplifying data distribution and automating pricing strategies, businesses can expand their digital footprint with minimal effort.

Key ROI impacts include improved sales performance through optimized listings, reduced costs by minimizing manual updates, and faster response times for price and stock adjustments.

Operational Efficiency for Teams

Lengow’s intuitive platform helps marketing, sales, and product teams manage product data collaboratively. By automating repetitive processes and centralizing order management, teams can focus on strategic growth and improving customer experiences.

Key Features

  • Centralized feed management for 1,600+ marketplaces

  • Rule-based automation for content updates and pricing adjustments

  • Dynamic pricing for optimized product positioning

  • Centralized order management to streamline fulfillment

  • Real-time synchronization for up-to-date inventory and product data

  • Integrated data mapping to meet marketplace standards

Summary

Lengow empowers e-commerce businesses to expand their reach, automate product management, and improve sales performance. With its centralized platform and automation capabilities, Lengow helps merchants scale efficiently while maintaining control over product data.

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