Mikmak
MikMak
MikMak is a multi-retailer eCommerce enablement and analytics platform designed to help brands convert more shoppers and understand their behavior across digital touchpoints. By integrating “Where to Buy” functionality with enterprise-grade insights, MikMak shortens the path to purchase while giving brands visibility into their full funnel performance.
Solving Key Frictions
Loss of control over retail sales: MikMak bridges the gap between brand-owned channels and third-party retailers
Fragmented shopper journeys: Unified “Buy Now” experiences guide users from discovery to checkout with minimal friction
Lack of performance data: MikMak Analytics provides SKU-level insights into shopper intent and retail execution
Missed optimization opportunities: Real-time insights enable campaign, channel, and product adjustments
Global complexity: MikMak supports international retailers and languages for consistent experience at scale
Seamless Buy-Now Experiences
MikMak embeds shoppable media units across brand sites, social ads, influencer campaigns, and email—enabling consumers to choose their preferred retailer in just a few taps. This dramatically increases conversion potential by removing unnecessary redirections and barriers.
Retailer Insights and Full-Funnel Analytics
MikMak aggregates real-time data across retailers, products, and channels. Brands can track every step from click to cart and correlate ad performance with sell-through. This level of visibility supports better media planning, merchandising decisions, and retailer negotiations.
Scalable for Enterprise Brands
Trusted by global CPG leaders, MikMak supports complex product catalogs, international markets, and omnichannel campaigns. It integrates easily with CRM systems, analytics stacks, and major media platforms to enrich the entire digital ecosystem with commerce data.
ROI and Business Impact
MikMak helps brands increase conversion rates, reduce media waste, and reclaim performance visibility across retail partners.
Key ROI impacts include:
Higher campaign ROI through better attribution and optimization
More conversions driven by frictionless, retailer-agnostic buying experiences
Richer retail data enabling better forecasting and budget allocation
Lower drop-off from branded assets by streamlining access to retail purchase
Operational Efficiency for Teams
Marketing, e-commerce, and insights teams can work from a unified dashboard with actionable data. MikMak’s turnkey setup and integrations reduce time to value and avoid dependency on retailer-reported metrics.
Key Features
“Buy Now” modules integrated into all digital touchpoints
Real-time multi-retailer analytics
SKU-level performance tracking
Integration with major retailers and global markets
Centralized insights dashboard
CRM and media platform integrations
A/B testing and optimization tools
Summary
MikMak empowers brands to convert shoppers at scale and understand retail performance like never before. It’s the link between brand-driven engagement and retail-driven conversion, giving teams the tools to win both visibility and sales.